제1장 총 론 1 제 1 절 기술경영이란? ·························································································3 1-1. 기술경영의 진화 ···········································································4 1-2. 본원적 기술경영 활동 ··································································7 1-3. 기술경영 패러다임의 변화 ···························································8 1-4. 기술혁신 프로세스의 특징 ···························································9 1-5. 불확실성 시대의 기술혁신 ························································12 제 2 절 경영과 가치창조 ···················································································19 2-1. 가치창조를 위한 경영 생활 ······················································20 2-2. 새로운 경영 패러다임 ·······························································22 2-3. 기업가치 창조란 ········································································24 2-4. 기업의 존폐와 성장의 결정 요인 ··············································26 2-5. 경영자의 자질 ············································································28 제 3 절 미래 기업은 어떤 면이 강해야 하나? ·················································33 3-1. 기업의 유연성을 높혀야 한다 ···················································34 3-2. 중소기업은 어떤 모습이 되어야 하는가? ·································35 3-3. 기업은 사람이다 제대로 관리해야 한다 ···································37 3-4. 영구 불멸의 기업이 되기 위하여 ··············································39 3-5. 장수기업 성취 결론 ···································································41 제 4 절 미래 지향적(指向的) 기업의 형태 ·······················································45 4-1. 미래형 기업의 최대 자산은 사람이다 ·······································46 4-2. 어떻게 미래 기업으로 변화할 것인가? ·····································47 4-3. 기업 혁신은 미래 개척의 초석 ·················································49 4-4. 성장 성공사례 ············································································52 제2장 기술창업과 기업성장 57 제 1 절 기술창업 기업 태동 ·············································································59 1-1. 기술창업의 중요성 ·····································································60 1-2. 기술창업의 가치성 ·····································································63 1-3. 기술창업의 활성화 ·····································································65 1-4. 기술창업의 실현화 ·····································································67 제 2 절 기술창업의 성공요인 ············································································71 2-1. 기술창업 기업의 조직혁신 ························································72 2-2. 기술사업화의 효율화 ·································································74 2-3. 기술혁신의 실천과정 ·································································77 제 3 절 기술창업 기업의 성장단계 ···································································81 3-1. 기업의 성장단계 ········································································82 3-2. 새로운 비즈니스 혁신모델 ························································84 3-3. 기업의 사회적 역할 ···································································87 제 4 절 기술창업 기업에서 장수기업 기반구축 ···············································93 4-1. 장수기업이 되는 길 ···································································94 4-2. 장수기업으로 정착단계 ······························································99 4-3. 장수기업 경영층의 인화와 협력 ·············································102 4-4. 직무의 평가와 효과성 ·····························································105 제3장 창업기업의 장수전략 109 제 1 절 기업이 나아갈 방향 ···········································································111 1-1. 기업의 환경 분석과 나아갈 방향 ···········································112 1-2. 저성장의 난제 기술진보로 풀어야 ··········································116 1-3. 기술진보를 촉진하기 위한 방법 ·············································118 1-4. 경쟁에서 이기고 성공하려면 ···················································119 제 2 절 인재관리와 기술혁신 ··········································································125 2-1. 인재관리의 효과와 육성 ··························································126 2-2. 행복한 직장을 만드는 방법 ····················································129 2-3. 직원을 즐겁게 하는 칭찬의 조건 ···········································130 제 3 절 다품종 소량생산과 마케팅전략 ··························································135 3-1. 기술의 목적과 필요성 ·····························································136 3-2. 기업간 전략적 제휴와 수익성 ·················································139 3-3. 장수지향 기업의 마케팅전략 ···················································142 제 4 절 기술창업과 장수기업 전략 ·································································151 4-1. 기술기반 창업의 목적과 의의 ·················································152 4-2. 기업의 창조적 설립 ·································································156 4-3. 장수기업 성취모형도 ·······························································163 제4장 企業이 지속성장 하려는 방책(方策)은 169 제 1 절 격동의 시대 경영전략 ········································································171 1-1. 불황은 언제나 회복기(回復期)를 가져온다. ·························172 1-2. 경영전략의 중요성 ···································································173 1-3. 중소기업 경영전략 ···································································176 제 2 절 조직의 새로운 구축 없이 파계적 혁신 없다 ····································185 2-1. 기존조직과 다르게 創意的 기업이 좀 더 효과적 ··················186 2-2. 구조변화에 대응 ······································································188 2-3. 디지털화 ···················································································191 2-4. 중소기업에 있어서의 전자상거래 ············································193 2-5. 응용기술과 비즈니스 모델 ······················································196 제 3 절 신뢰(信賴)는 소통에서 성공의 제언 ··················································199 3-1. 라이벌 마케팅 성공을 위한 제언 ···········································200 3-2. 4 차 산업혁명 산업구조의 변혁 ·············································201 3-3. 중소기업의 AI 등 도입을 지원 사업 ·····································205 제5장 성공의 가치관과 지식의 범위 213 제 1 절 전공과목?교양과목 지식범위 넓혀라 ·················································215 1-1. 지식의 범위를 넓히고 적응력을 높혀야 한다 ························216 1-2. 학문과 지식을 바탕으로 토론연구에서 명확성을 찾아 ··········217 1-3. 경영자원의 조달과 기업규모 ···················································218 1-4. 인재(人材)와 경쟁력(競爭力) ···················································220 1-5. 중소제조업 기업의 해외전개에 있어서 ···································222 제 2 절 가치협상 협상의 達人이 될 수 있다 ················································227 2-1. 혼자 웃는게 정답일까? 함께 웃는게 정답이다 ······················228 2-2. 고객분야별 전략과 영업전략 ···················································230 2-3. 중소기업 지속성장과 마케팅 전략 ··········································233 2-4. 소비자의 변화 중소기업의 대응능력 강화 ···························235 제 3 절 중소기업 진흥과 가치 창조 ·······························································241 3-1. 중소기업 진흥에 대한 개관 ····················································242 3-2. 중소기업 진흥에 대한 효과적 접근 ········································247 3-3. 산업활동을 뒷받침하는 지적 인프라 ····································251 제6장 신 시장개척 성공 창조적 모방에 259 제 1 절 혁신과 가치 창조 ···············································································261 1-1. 창조적 모방은 제품개발: 시장개척의 기초 ··························262 1-2. 모방은 진보의 1 단계 가치창조 ·············································263 1-3. 경제발전의 필수요소는 생산성 향상 ······································266 1-4. 고객관리 유치 마케팅 전략 ····················································267 제 2 절 생각을 바꾸면 성공이 보인다 ···························································273 2-1. 게으름뱅이를 부지런한 직원으로 바꾼 일화 ··························274 2-2. 신뢰를 얻으려면 어떻게 해야 하나 ········································276 2-3. 경영이념과 기업의 지속성 ······················································277 2-4. 경영자의 경영 이념과 리더십 ·················································280 2-5. 차별화 기업 지향적 품질경영 ·················································283 제 3 절 불ㆍ성실한자 다수의 성실자에 영향을 끼친다 ··································289 3-1. 악질직원 1~2 명 있다고 별일 있을까? ··································290 3-2. 저질 직원 조직에 얼마나 해로운 가? ····································291 3-3. 전략을 축으로 한 새로운 분석 시점 ······································294 3-4. 중소기업의 새로운 도전전략 ···················································298 제7장 쇠퇴 초기단계의 기업 경영전략 305 제 1 절 조직간 전략관계 구축에 의한 기업성장 ···········································307 1-1. 부족한 경영자원 보충을 목적으로 한 조직간 관계 ···············308 1-2. 조직간 특성과 관계형성 효율화 ·············································314 1-3. 시간의 효율화를 위한 조직의 재구축 ····································316 제 2 절 전략적 중소기업의 연대와 협동 ························································321 2-1. 전략적 연대의 정의 ·································································322 2-2. 이업종 교류로 사세확장 쇠퇴방지 ········································326 2-3. 모델실현에 있어 고려할 점과 검토할 점 ·······························330 2-4. 의사소통 위한 정보의 송ㆍ수신 ···············································331 제 3 절 중소기업 전략적 네트워크 산업조직 ·················································335 3-1. 기업간 관계와 전략제휴 ··························································336 3-2. 네트워크 조직론 ······································································340 3-3. 중소기업간 관계의 필요성과 과제 ··········································342 3-4. 영향관계도 따라 방향추적 ······················································345 제8장 기업 성공을 위한 핵심키워드 업무구축 349 제 1 절 성공 기업은 억지로 강요하지 않는다 ···············································351 1-1. 경영의 핵심 키워드로 모멘텀 이펙트 ····································352 1-2. 중소기업이 계속 중소기업인 이유 ··········································355 1-3. 우리나라의 중소기업 위상 ······················································356 1-4. 중소기업 존립과 형태 ·····························································360 제 2 절 비즈니스 모델의 대 전환기 ·······························································365 2-1. 서비스 빅뱅이 富 부른다. 제품 서비스 융합시대 ·················366 2-2. 이제는 제품+서비스 융합시대 ················································367 2-3. 비즈니스 애널리틱스(Analytics)에 의한 마케팅의 변혁 ·······369 2-4. 비즈니스 애널리틱스에 기업이 필요한 인재 체제 ···············372 2-5. 비즈니스 마케팅 애널리틱스에서의 과제 ·······························374 제 3 절 기업의 이슈와 글로벌화 ····································································379 3-1. 이제는 이슈 매니지먼트 시대 ·················································380 3-2. 글로벌화(GLOBAL 화) ····························································381 3-3. 클라우드 펀딩 유형 ·································································383 3-4. 경제발전의 진원 중소기업 ······················································386 제9장 쇠퇴방지 경영전략 393 제 1 절 쇠퇴방지 전략적 기업간 제휴전략 ····················································395 1-1. 기업간 전략적 제휴가 기업성장 성과에 미치는 영향 ···········396 1-2. 전략적 제휴의 이론적 배경 ····················································400 1-3. 제휴의 성과 ·············································································404 1-4. 전략적 제휴의 실행 ·································································406 제 2 절 사회공헌 활동으로서의 성공조건 ······················································411 2-1. 공익 연계 마케팅 ····································································412 2-2. CRM 시스템 도입의 성공요인 ················································416 2-3. CRM 의 성공조건 ···································································422 2-4. 사회공헌활동의 고찰(考察) ······················································424 제 3 절 지속 경영 전략의 중요성 ··································································427 3-0. 개론 (槪論) ··············································································428 3-1. 전략과 전술 ·············································································429 3-2. 중소기업의 제품전략 ·······························································432 3-3. 중소기업 고객전략 ···································································436 3-4. 영원히 사는 기업 만들기 ························································440 제10장 정보와 행동력은 성공의 필수 요건 447 제 1 절 욕망과 성취 행동력 ···········································································449 1-1. 욕망과 실천 행동력 ·································································450 1-2. 행동유발의 감성과 환경조성 ···················································452 1-3. 기업은 인재관리 육성 성공전략을 세워라! ····························454 1-4. 실효성 있는 바람직한 5 대 실천방안 ·····································458 제 2 절 중소기업의 새로운 사명의식 ······························································463 2-1. 경영자(CEO)의 새로운 사명 의식 ··········································464 2-2. 사업전략의 배후에 있는 것 ····················································466 2-3. 중소기업 이라는 프로세스 ······················································469 2-4. 지도자의 조건 ··········································································472 2-5. 기대하는 리더십 발휘와 그 능력 ···········································475 제 3 절 경영자의 경영전략과 경영철학 ··························································479 3-1. 경영자의 리더십과 열정 ··························································480 3-2 관리와 커뮤니케이션 ································································487 3-3. 새로운 자기 확립을 목표로 하고 ···········································490 3-4. 재정관리와 정보관리 ·······························································492 제11장 가치창조의 장수기업 497 제 1 절 기업간 연대전략과 장수전략 ·····························································499 1-1. 중소기업의 연대전략과 장수전략 ············································500 1-2. 중소기업의 경영과제 ·······························································504 1-3. 중소기업 연대할동의 실효성 ·················································509 제 2 절 장수기업의 경영이념과 사회적 책임 ·················································515 2-1. 장수기업의 개요 ······································································516 2-2. 1000 년 기업 미래를 향하여 ·················································519 2-3. 경영자의 경영이념과 사회적 책임 ··········································523 제 3 절 경영승계의 합리성 ·············································································531 3-1. 가업승계의 효과성 ···································································532 3-2. 상속과 증여세의 효과적인 고찰 ·············································539 3-3. 중기중앙회 “상속세율 50% 낮추면” ·····································543 3-4. 100 년 기업 일본에 3 만개, 독일에 1 만개, 한국은 10 개 ····547 제 4 절 장수기업 100 년 이상 지속 경영하려면 ··········································553 4-1. 100 년 기업의 개론 ································································554 4-2. 초우량 기업과 선지자적(先知者的) 기업 ································556 4-3. 세계기업의 공통점과 다른점, 유사점 ·····································561