Prologue Part 1. Fashion, Life Value, and Happiness Fashion and Value of Life Clothes make the Man Fashion and Happiness Fashion and Consumer Needs Products, Speed, and Price Part 2. Fashion and Entrepreneurship Fashion and Entrepreneurship From Opulence to Elegance Fast Fashion and Market Failure Flag of Fashion Revolution Dongdaemun-style of Entrepreneurship Part 3. Fashion and Supply-side Partnership Dongdaemun Fashion Cluster The Circle of Safety Dokkebi Market Supply Chain Management Pearls in the Mud Part 4. Fashion Design and Midas Touch Designing and the Midas Touch Designer as an Entrepreneur Fashion Design and Craftsmanship The Designing Rule of Conduct Every day is a Fashion Show Part 5. Fashion and Smart Factory of Sewing Every Little Bit Helps Smart Management of Factory Swan Lake and Tears Labor Productivity Specialization and Outsourcing Part 6. The Law of Scissors and Wholesaling Fabric Market and Competitive Edge The Law of Scissors Fast Bind, Fast Find The Flower and its Strength Victory before the War Part 7. Competition and Market Power Pure Competitive Market Competitiveness Free Market Entry Faster and Faster Productivity and Market Power Part 8. Quality Massage Products, Products, and Products Quality Message Buyer Satisfaction Commerce Nothing but Novelty Sell them Confidence Part 9. The Moment of Truth Give and Take The Moment of Truth Ecology and Fashion Marketing Finishing Strong is Epic Mind over Matter Part 10. What a Wonderful Marketplace Phoenix Management Merchant Prince’s Dignity New Normal of Fashion Biz Creative Destruction Dongdaemun Fashion Revolution Epilogue Appendix : Fashion retailing, where and how to purchase