02 INTRO 08 EDITOR'S LETTER 12 KEYWORDS The Balvenie’s philosophy as portrayed in media coverage 16 SPEYSIDE The region that The Balvenie calls home 22 THE BALVENIE DISTILLERY The epicenter where the Scottish whisky brand’s nearly 130-year history began 26 FROM CRAFT TO BALVENIE The Balvenie’s craftspeople who are committed to the brand’s legacy of crafting top-quality whisky 48 INTERVIEW: DAVID C. STEWART & KELSEY MCKECHNIE The Balvenie malt masters, who are responsible for quality and taste control 54 CHARACTERISTICS The Balvenie’s whisky lineup that expresses a storied experience and immense know-how along with a singular design language 62 OPINION: STEPH MURRAY Steph Murry, general manager at The Dowans Hotel, talks about the local whisky community in Speyside 68 SPEYSIDE’S MANNER Bar culture in Speyside, the birthplace of single malts 76 COEXIST IN MARKET Diversity in the Scotch whisky market that spawns from micro-distinction during whisky making 84 BAR SPIRITS Bar scenes in Seoul, Saitama, London, and New York that present whisky cocktails in their own distinctive ways 96 MANUALS The basics of whisky 100 OPINION: HAEIN JUNG Korean actor Haein Jung talks about charms of whisky and The Balvenie 106 MY TASTE PAIRING Whisky parings that reflect the taste of the drinker-from scents to artworks 116 JUST MY SPIRIT Diverse manifestations of whisky subcultures, such as collecting, sharing, and blending 120 THE ELEMENTS The five basic factors for whisky making 130 BRAND STORY The growth story of The Balvenie, which has pioneered in the market with its traditional batch production process and experimental spirit 136 INTERVIEW: ALICE MCSHERRY, GEMMA PORTER The Balvenie’s global marketing manager Alice Mcsherry and global brand ambassador Gemma Porter talk about the brand’s internal and external culture 140 SHIFT IN GENERATIONS Three next-generation employees expected to make history for The Balvenie 144 ART OF CRAFT The Balvenie’s art projects that distill the brand’s artisanal spirit 148 DIGEST Figures that demonstrate the prominence of The Balvenie and its parent company William Grant & Sons in the Scotch whisky industry 151 OUTRO