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Principles of Marketing (Global Edtion)
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ÃâÆÇ»ç/¹ßÇàÀÏ Pearson Education / 2020.05.22
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ISBN 9781292341132
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Part 1 Defining Marketing and the Marketing Process Part 2 Understanding the Marketplace and Consumer Value Part 3 Designing Customer Value-Driven Strategy and Mix Part 4 Extending Marketing

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°³¸® ¾Ï½ºÆ®·ÕÀº äÇà ÈúÀÇ ³ë½ºÄ³·Ñ¶óÀ̳ª´ëÇб³ Kenan-Flagler Business School ÀÇ Crist W. Blackwell Distinguished ProfessorÀÌ´Ù. ±×´Â µðÆ®·ÎÀÌÆ®¿¡ ÀÖ´Â ¿þÀÎÁÖ¸³´ëÇб³¿¡¼­ 'ºñÁî´Ï½º'·Î ÇкΠ¹× ¼®»çÇÐÀ§¸¦ ¹Þ¾Ò°í, ³ë½º¿þ½ºÅÏ´ëÇб³¿¡¼­ '¸¶ÄÉÆÃ'À¸·Î ¹Ú»çÇÐÀ§¸¦ ¹Þ¾Ò´Ù.
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