'For any marketer or business leader, Raja does a great job at preparing us for the future of marketing. A must-read for anyone who wants to be a contemporary leader.'--Pedro Earp, CMO, Anheuser-Busch InBev

'Quantum Marketing brilliantly describes the tremendous challenges facing future CMOs and how to fundamentally rethink marketing principles and frameworks. A must-read for marketers and business leaders who want to drive growth and thrive in the future.'--Ravi Dhar, Professor of Marketing, Yale School of Management

'Quantum Marketing is a book full of optimism and hope, with practical examples of how to integrate critical elements of brand building with the data and analytic rigor necessary to drive business growth.'--Leanne Cutts, Group CMO, HSBC

'Raja connects the dots for today's quantum marketers looking to unlock brand impact and outcomes in the fifth paradigm because, simply put, what got you here won't get you there.'--Wendy Clark, Global CEO, Dentsu International

'Raja not only presents the critical facets of marketing in the most elegant, eloquent, and clarifying language, but he also helps the reader to truly understand how to harness the powerful force of marketing and its impact for brands and society.'--Bob Liodice, CEO, ANA

'Raja offers a very different, fresh, and audacious look into the future of marketing. This must-read book makes you realize that it is indeed time to reset the button and take the quantum leap forward.'--Stephan Loerke, CEO, WFA

'Raja offers an innovative view of the new Quantum Marketer mindset, which is both daunting and exhilarating. A must-read for anyone willing to compete for and succeed in a top marketing job today.'--Greg Welch, Senior Partner, Spencer Stuart

'Raja offers not only a fascinating view into the fifth paradigm of marketing, but also how to play deftly in it and win. This is an outstanding book and it will prove to be a landmark in the world of marketing!' --Ashok Vaswani, CEO, Consumer Banking & Payments, Barclays 'Raja thoughtfully took a hard and objective look at our industry and our work, and he did so with honesty and macro self-awareness. He effectively brings marketing of the past into the future.' --Leslie Berland, CMO, Twitter

Chapter Page Foreword by Ajay Banga, Executive Chairman, Mastercard xiii Preface xv Chapter 1 Marketing's Journey: From Antiquity to Algorithms l Chapter 2 The Fifth Paradigm 13 Chapter 3 Reset the Mission of Marketing 21 Chapter 4 The Data Dilemma 33 Chapter 5 AI: The Ultimate Propellant of Quantum Marketing 51 Chapter 6 Technology's Big Bang 63 Chapter 7 Unblocking the Blockchains 79 Chapter 8 The Sciences behind Marketing 87 Chapter 9 All the Senses 97 Chapter 10 Loyalty Transformed 109 Chapter 11 Advertising (As We Know It) Is Dead! 121 Chapter 12 We Are Not Consumers, We Are People 131 Chapter 13 Marketing to Businesses and Machines 141 Chapter 14 Power in Partnerships 149 Chapter 15 Purpose as an Imperative 161 Chapter 16 Ethics and Brand Karma 169 Chapter 17 Marketing through Crisis 179 Chapter 18 The Quantum CMO 189 Acknowledgments 199 Notes 201 Index 211 About the Author 219