Chapter Page Foreword xi Prologue: Marketing in the Post-Normal Era xiii Acknowledgments xv 1. The Omnihouse Model: A Holistic Perspective of Entrepreneurial Marketing 1 2. From Professional to Entrepreneurial Marketing: The Core Elements of the Omnihouse Model 7 3. Rethinking Competition: Collaborating for Sustainability 17 4. Navigating Customers: Progressive Approach for Stronger Market Position 33 5. Unifying Capabilities: Converging Mindsets Within an Organization 47 6. Integrating Functions: Converging Departments Within an Organization 55 7. Converging Creativity and Productivity: From Idea Generation to Capital Optimization 67 8. Creativity and the Balance Sheet: Securing Funding for Imaginative Capabilities 79 9. Converging Innovation and Improvement: Solution-Centric Approach for Higher Profit Margin 93 10. Converging Leadership and Management: Maintaining Values and Increasing Market Value 109 11. Finding and Seizing Opportunities: From Business Outlook to Marketing Architecture 123 12. Building Omni Capabilities: From Preparation to Execution 141 13. Securing Future Trajectory: From Balance Sheet to Market Value 161 14. Uniting Marketing and Finance: From Separation to integration 181 15. Technology for Humanity: High Tech, Higher Touch 199 16. Technology and Stakeholders: Leveraging Tools to Increase Value 211 17. The Post-Operational Excellence: Balancing Rigidity and Flexibility 225 Epilogue: Visioning the Next Curve 241 Appendix: Punokawan and Pandava: The Indonesian Mythic Symbols of CI-EL and PI-PM in the Omnihouse Model 249 About the Authors 253 Index 255