The self-help classic ― Independent All about the science of our thoughts and how they can be measured ― Daily Express Maltz's work influenced nearly every major "self-help" professional from Zig Ziglar to Brian Tracy to Tony Robbins -- James Clear, author of Atomic Habits Psycho-Cybernetics has sold in its millions because it provides a scientific rationale for dream fulfilment ... the perfect self-help book for a technical culture -- Tom Butler-Bowdon ― 50 Self-Help Classics Before the mind can work efficiently, we must develop our perception of the outcomes we expect to reach. Maxwell Maltz calls this Psycho-Cybernetics; when the mind has a defined target it can focus and direct and refocus and redirect until it reaches its intended goal -- Tony Robbins ― Unlimited Power An invaluable aid to the layman, offering a sound, scientific method of practical self-improvement -- Mark Freeman, author and professor of psychology, College of the Holy Cross PRAISE FOR MAXWELL MALTZ ― : Maltz is the man who popularised the notion of the self-image. He's far wiser and more profound than those who came after. This is a deeply insightful and classic book about your inner game ― Entrepeneur.com In 1960, surgeon Dr Maxwell Maltz discovered that unless the patient also worked on their self-identity and developed their feelings of self-worth, surgery would be useless, concluding that what was really needed was plastic surgery for the mind.In other words, unless we believe in ourselves, our performance in any field (and our self-respect) will be low.Since then, countless studies have been done that corroborate Dr Maltz's findings ... If we can create a ritual of talking to ourselves in a supportive, positive manner, then our self-belief will indeed strengthen ― Forbes Maxwell Maltz was an early exponent of the visualisation principle. Almost half a century ago, he captured a truth that can literally transform the way we think, act and communicate -- Bert Decker, entrepreneur and author of You’ve Got to Be Believed to Be Heard