“Thorough and often provocative.” - Jeremy G. Philips, The Wall Street Journal “An authoritative guide to the role of online platforms: what they are, how they work, and what they mean for business and economics. Platform Revolution demystifies the concept by providing clear prose, insightful examples, and practical lessons.” - Hal Varian, chief economist, Google, and author of Information Rules “Platforms have transformed the economy over the last two decades, but the biggest effects are yet to come. Platform Revolution provides the first comprehensive framework for platform strategy and for predicting the winners and losers of future disruptions.” - Susan C. Athey, Stanford University, former chief economist, Microsoft “Platform Revolution is a manual for the disruption of your industry. You can either read it or try to keep it out of the hands of your competitors―present and future. I think it’s an easy call.” - Andrew McAfee, principal research scientist at MIT, coauthor of The Second Machine Age