PART I. THE WORLD OF MARKETING 1. An Overview of Marketing 2. Strategic Planning for Competitive Advantage 3. Ethics and Social Responsibility 4. The Marketing Environment 5. Developing a Global Vision PART II. ANALYZING MARKETING OPPORTUNITIES 6. Consumer Decision Making 7. Business Marketing 8. Segmenting and Targeting Markets 9. Marketing Research PART III. PRODUCT DECISIONS 10. Product Concepts 11. Developing and Managing Products 12. Services and Nonprofit Organization Marketing PART IV. DISTRIBUTION DECISIONS 13. Supply Chain Management and Marketing Channels 14. Retailing PART V. PROMOTION AND COMMUNICATION STRATEGIES 15. Marketing Communications 16. Advertising, Public Relations, and Sales Promotion 17. Personal Selling and Sales Management 18. Social Media and Marketing PART VI. PRICING DECISIONS 19. Pricing Concepts + Tear-out Cards PART I. THE WORLD OF MARKETING 1. An Overview of Marketing 2. Strategic Planning for Competitive Advantage 3. Ethics and Social Responsibility 4. The Marketing Environment 5. Developing a Global Vision PART II. ANALYZING MARKETING OPPORTUNITIES 6. Consumer Decision Making 7. Business Marketing 8. Segmenting and Targeting Markets 9. Marketing Research PART III. PRODUCT DECISIONS 10. Product Concepts 11. Developing and Managing Products 12. Services and Nonprofit Organization Marketing PART IV. DISTRIBUTION DECISIONS 13. Supply Chain Management and Marketing Channels 14. Retailing PART V. PROMOTION AND COMMUNICATION STRATEGIES 15. Marketing Communications 16. Advertising, Public Relations, and Sales Promotion 17. Personal Selling and Sales Management 18. Social Media and Marketing PART VI. PRICING DECISIONS 19. Pricing Concepts + Tear-out Cards