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1. Globalization Imperative
2. Economic Environment
3. Financial Environment
4. Global Cultural Environment and Buying Behavior
5. Political and Legal Environments
6. Global Marketing Research
7. Global Segmentation and Positioning
8. Global Marketing Strategies
9. Global Market Entry Strategies
10. Global Product Policy Decisions I: Development New Products for Global Market
11. Global Product Policy Decisions II: Marketing Products and Service
12. Global Pricing
13. Global Communication Strategies
14. Sales Management
15. Global Logistics and Distribution
16. Export and Import Management
17. Planning, Organization, and Control of Global Marketing Operations
18. Marketing Strategies for Emerging Markets
19. Global Marketing and the Internet
20. Sustainable Marketing in the Global Marketplace |
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Kotabe
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MASAAKI KOTABE
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ÀÌ ÃâÆÇ»çÀÇ °ü·Ã»óÇ° |
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Cell And Molecular Biology | Gerald Karp | WILEY |
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Àü±âÈÇÐÀÇ ÀÌÇØ | Faulkner, Larry R.,Allen J. Bard,Çѱ¹Àü±âÈÇÐȸ | WILEY |
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Mechanics of Materials, International Adaptation | WILEY |
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Cryptography, Information Theory, and Error-Correction | Bruen, Aiden A.,Forcinito, Mario A.,McQuillan, James M. | WILEY |
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Introduction to Hospitality Management | Dennis Reynolds | WILEY |
ÀÌ ºÐ¾ß ½Å°£ °ü·Ã»óÇ° |
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Price Theory and Applications | ½ºÆ¼ºì ·£Áî¹ö±× | World Scientific Publishing Company |
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International Economics, 5/E(Paperback) | Robert Feenstra,Alan M. Taylor | Macmillan |
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The Algebra of Wealth | ½ºÄà °¶·¯¿þÀÌ | Portfolio |
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The Road to Freedom | Á¶ÁöÇÁ E. ½ºÆ¼±Û¸®Ã÷ | W. W. Norton & Company |
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The Everything War | Mattioli, Dana | Little Brown and Company |
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