For ages, people around the world have loved coffee, a beverage on which countless cultures have been built in a host of metropolises and countries. Each coffee variety responds to terroir and production conditions, and like fashion, these nuances have become indicators of individual preferences and tastes of coffee lovers. Before the green beans nestled inside the coffee cherries can be served up as hot beverages, they must pass through the hands of farmers, roasters, and baristas, who comprise an industry valued at over USD 100 billion worldwide. Also, like a symbol of exchange between societies and communities, coffee culture wields enormous influence on lifestyle and adjacent industries. Today, great coffee experiences are being redefined by the movement to produce and consume coffee in a sustainable way as well as fair trade, which secures proper price points for coffee products.

2 Intro 8 Letter from F 12 Behind the Scenes Key players in the coffee industry and their roles 14 Nordic Coffee Scene The present and future of Nordic specialty coffees 40 Academic Manual Everything about coffee, from history to culture and from class to trends 58 Coffee Encyclopedia Coffee guide that covers coffee bean types and roasting practices 62 Interview 62 Tim Wendelboe Founder of Tim Wendelboe Coffee and icon in the Scandinavian coffee scene 68 Geoff Watts Vice president of Intelligentsia Coffee and credited with introducing direct trade 74 New Paradigm Caf?s committed to bringing the quintessence of coffee to life 90 F Cut Sophisticated branding displayed in packaging 98 Coffee Table Coffee to round out a perfect meal 110 Home Brewers Four brewing enthusiasts who are forging their own coffee worlds 118 Interview 118 Masashi Goto Founder of Typica, an innovative directtrade online platform for green coffee beans 122 Cafe Society A list of up-and-coming caf?s in major cities 136 Festival Global coffee festivals, including the Caf? Show Seoul 142 Coffee Mates Groundbreaking tools and equipment that shifted trends of the coffee market 146 Market A wide variety of ready-to-drink coffee products 150 References Books and video clips recommended by coffee experts 158 Dictionary 159 Index